Mobile Popups are a powerful marketing tool that can help increase your email subscription list, improve engagement metrics and boost Google’s happy algorithm. However, they’re not without their potential to interrupt or annoy users, thus negatively impacting website revenue and user experience.
To create a high-converting Mobile Popup, your message should be relevant and targeted to specific segments of your audience. This will ensure that your popup is appreciated and not viewed as intrusive or annoying. This is accomplished through continuous evaluation aimed at pinpointing ideal placement, template, content, and CTAs for your mobile notification.
Incorporating custom graphics and emojis in your mobile popup can be an effective way to convey a message that resonates with your target audience. For instance, the smiley emoji is often used to express approval or encouragement, which can be an excellent choice when asking for an email address for newsletter sign-ups. Likewise, the checkmark symbol can be used to visually communicate completion or success, which is especially useful when promoting limited-time offers and special deals.
Another way to maximize the effectiveness of your Mobile popup is by using contrasting colors to highlight important elements within your notification. This will make it easier for your visitors to recognize key points of interest in a short amount of time. It’s also a good idea to space out buttons, so that they aren’t too close together and difficult to press with a thumb or finger. Moreover, keep in mind that many mobile users are on limited data plans, so keeping the overall size of your Mobile notification to a minimum will ensure that it won’t consume large amounts of data.
Optimizing mobile popups for a variety of screen sizes is a fundamental best practice that should be applied to all your marketing campaigns. Fortunately, the intuitive drag-and-drop editor of Claspo’s Popup Builder makes this easy by allowing you to set breakpoints or create different designs for different mobile screens.
Additionally, the range of trigger options available for your Mobile Popups — including on page load, on scroll, on click, exit intent and more — ensure that your mobile notification will be timely and contextual, rather than distracting or disruptive. By setting triggers that align with your desired conversion outcomes, you can guarantee that your Mobile notifications are being shown to users at exactly the right moment. This approach to leveraging Mobile Popups for increased engagement and improved UX metrics is an effective strategy that can help grow your mailing list, drive more conversions, and ultimately achieve your business goals.